Paperboarding at HOW 2012
But feeling proud to belong to a community of awesome and creative people was not the only memory I took back home. Here are a few of my personal highlights from HOW 2012:
•People like to receive stuff.
Actually “like” is an understatement: people LOVE free stuff! When the opening two hours of the exhibit were over on Friday night, we have not just met with 400 other paper lovers like us, but became quite worried that we’d have nothing to give to our HOW friends during the following few days. If you haven’t been to a HOW show yet, we ask: What are you waiting for? But most importantly, we strongly recommend that you bring a spare luggage to transport back home all the goodies you’ll be receiving.
•Fix the snow making machine.
This year, Kallima was honored with the presence of the pro-paperboarding champion Tony D. He was at the show to meet and greet the HOW attendees. Tony’s on the hill performance attracted the crowd who had a chance to talk paperboarding tricks, take a picture and receive an autographed t-shirt. One of the fans was however disappointed that she could not see Tony perform live. We sincerely apologize and promise that our snowmaking machine will be up and running at the show next year for you to see Tony execute his stunts.
Shutterstock was rather generous and gave me a really cool paper wallet, odd you say, actually they are quite sturdy and each wallet has its own unique design. Talk about carrying your money in a piece of art. Not only that, but I also got a couple of free images to use in my future blogs. How cool is that?
• Switch the Switch
Big Stock, whose booth was right in front of ours, had the biggest switch I have and will ever see in my life. You had to press on the switch for a chance to win a very designeresque t-shirt. I should say that they were quite the big hit as it seemed that everyone who was willing to wait for their turn to pull the switch walked away with a t-shirt.
•What’s on your shower curtain?
As I was strolling along the colorful booths, an intriguing curtain attracted my attention. Turns out you can transform your shower curtain into a giant portrait of yourself as a superman/woman. How cool is that? A creative mind by day, a superhero by night!(or by shower at least) Courtesy of HP.
•How Special is your specialty paper?
Being rather new to the magic and mysterious world of print and paper, I was impressed by how awesome specialty paper can look. Folks at ReichPaper were kind to show and explain my student-self what this type of paper looks and feels like. But not sure if it is the right material for paperboarding...
•Make your dream come true – be your own print manager.
I must admit I was drawn to Blurb’s beautiful booth with books lying all over. Turns out you can now be your own print manager and after your master piece is completed, you can simply email it to Blurb, say how many copies you want and they will print it for you. Can we be a little audacious and suggest you use Kallima for your next book project.
•We’ve all got baggage.
Getting Over Your Douche-Bag(gage)
I don’t even have to say it, this conference’s title certainly picked my interest and I am glad I made it there. So what did I learn? Well, that people like raw language and that we should call things by their actual name. Turns out that once you do, you can turn around an old boring brand into a really cool one, this is what Angela Bryant from Fleet Laboratories, Inc. and John Nunziato from Little Big Brands did while working on bringing Summer's Eve back to live and into women’s showers. The attendees also learned that to be an awesome illustrator you don’t need to speak English, not even live or work in the same country as your client is. For the new Summer’s Eve packaging design, Angela and John hired an illustrator from Russia. Why? Because she had a unique style and as a matter of fact she created a very unique design for the brand.
•This is International...
Little did I know, but seems like HOW is a pretty big deal. We had designers from Mexico and Singapore to mention the least visiting us at our booth. Someone flying all the way from Singapore to tell us how cool Kallima is, now that’s plain awesome.
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