How to avoid sticker shock when printing
A common reason for the difference between the initial and final invoice amounts is often due to unmentioned print job specifications and requirements. In this situation, the printer quotes a basic price, the designer agrees and everyone is eager to jump into the process. However, forgotten job specifications can result in a substantial dollar difference.
•Designers, if your job requires bleeds, but you do not bring it up in the initial conversation, the printer will quote you based on a smaller sheet size, which is naturally cheaper.
•The longer the job takes, the pricier it is, and details such as tint boxes, spots of varnish, duotone, among others, all require additional prepress work resulting in additional costs.
•A job is rarely complete after the printing is done where perforating, scoring, folding, gluing, binding, and shrink-wrapping require a significant amount of expensive labour time and additional materials. So don’t forget to include these in your job planning for accurate cost estimates and completion time.
•Finally, printers are the experts in the field. They know the causes of potential pricing disagreements and in consequence should ask their customers about such elements at the initial stage of price determination.
Remember, communication and sound planning is key.
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