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New, Whiter Kallima in all its glory. Check out our latest tools.

September 15, 2011 by Anton Deinekin
2 comment
On August 29, Kallima® Paper officially unveiled its family of Coated Cover paperboard in an all new, whiter shade. Check out the great tools we've put together to show off the new, whiter Kallima® in all its glory.

A better shade of white.
As any designer and commercial printer will well know, there are many different shades of white when it comes to paper stocks on offer in the market place today. This is exactly why the Tembec Paper Group set out to determine which shade of white is most preferred by designers and commercial printers.

After rigorous research and lengthy trialing, we are thrilled to introduce the entire Kallima® Coated Cover family in a new bluer-white shade. A shade of white we’ve found to be most versatile and preferred throughout the commercial print industry.

The New Swatchbook Image
The entire, whiter Kallima® Coated Cover collection can be seen in our all new Swatchbook, and yes, we’ve taken the opportunity to show off a little. Inside you’ll find rich, vivid colors; intricate embossing and debossing; and some truly impressive printing over gold foil stamping finished off with sculpture embossing. The Kallima® Swatchbook is arguably our best work yet and a great way to discover our new, whiter Coated Cover stock at work.

The Mini-Swatch Image
Want to see the difference our new white shade makes for yourself? Then our mini-swatch is the perfect tool for you. In this little piece we’ve included our former shade and our new shade along with the leading competitors in the marketplace. You can see just how much more blue white Kallima® is now and how it doesn't give anything away to the other leading brands out there.

The Print Gloss Comparison Folder Image
Wow. A new, whiter shade. Looks great. Love it...but how does it compare to the other brands out there when you actually print on the stuff. This Print Gloss Comparison Folder is our answer to that very question. Without getting too technical about it (save that for another blog post), the coating of a sheet affects how the ink lays down, and how glossy and vivid the imagery looks on a finished, printed piece. We don't mean to brag (well...maybe a little), but this folder shows off how Kallima®'s print gloss performance meets and exceeds the competition.

We'd love for you to see and use these tools for yourself, so please feel free to visit our order samples page and get your very own copies.

Have you already had a chance to see these new pieces for yourself? We'd love to hear what you think. Let us know in the comments section below.

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Comments


Gordon Pritchard
October 20, 2011
I think that you might be mixing up the terms "brightness" and "whiteness" in your description of Kallima® Paper.
"Whiteness" is the extent to which paper diffusely reflects light of all wavelengths throughout the visible spectrum. The assigned ideal white standard totally reflects all light throughout the spectrum.
"Brightness" on the other hand is defined roughly as the amount of blue-white reflectance compared with magnesium oxide, which is considered 100% bright.
Kallima® Paper, by increasing the blue would not be considered "whiter."
Are you achieving the blue-white through the use, or increased use of optical brightening agents?
Reply


Anton Deinekin
October 25, 2011
Gordon, a great comment on an often misunderstood subject. Yet, we are confident our use of the whiter / brighter terminology is accurate:

This post introduces new marketing material and sales tools to promote the new shade of the product. When compared to the old shade, the new shade is visually whiter and bluer than before. The visual interpretation is in line with the lab results where the CIE whiteness is higher (whiter) and the b* is lower (bluer). Standard GE brightness results between the old shade and the new show negligible brightness gains - therefore not really brighter, but indeed whiter.

We achieved this new whiter and bluer shade by modifying our usage of the different colorants and optical brightners available in the market. It was not done simply by adding more OBA’s.”

I hope this helps to clarify things a little.
Thanks for posting. Cheers!
Reply


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